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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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I’ve accepted an offer on my house. Now what?

Selling a home takes patience. When you’ve finally gotten to the point of accepting an offer, you’ll probably breathe a sigh of relief - and for good reason! However, there are still a few more things that will need to happen before you’re finished ...

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Signs That Now Is a Good Time to Submit an Offer to Purchase

After conducting an in-depth home search, you probably have discovered that many outstanding houses are available. Yet you're still on the fence about whether to submit an offer to purchase a residence. Ultimately, there are many signs that now may be the ideal time to submit an offer to purchase a ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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